Ready to make headlines? Or better yet, ready to make *money* making headlines? PR is a highly-marketable service that can adapt to changing times. If you’re already working in media, marketing or social media, you’re only a few key skills away from charging thousands of dollars more for your services.
In this 60-minute, no-fee Learning Lab, 6 Senior Publicists (125 years of combined expertise!) will share the 3 keys to successful PR.
1/ Right Story (what to pitch)
2/ Right People (who to pitch)
3/ Right Time (when to pitch)
These are foundational tools for landing coveted press placements! We’ll also discuss some best practices for integrating PR into your existing freelance or startup business.
Join us if you are…
An entrepreneur looking to DIY your own PR
A media or marketing professional looking to add PR to your billable offerings
An aspiring communications or PR pro
Event Details:
February 10, 2020 @ 4-5 PM ET
Registration Link: https://us02web.zoom.us/webinar/register/WN_2bIejbesRRWL1a13NY8Nog
ABOUT THE INSTRUCTORS:
Emily McGill is a recovering Broadway publicist whose love of Tarot has inspired an expanded career path. After nearly a decade and a half of experience working in entertainment in New York City as an expert communications and storytelling strategist, her path of self-exploration led to healing and evolution.
Kahshanna Evans is a Southern Cali native and New York resident (for now). What began as a highly unanticipated career spanning 2 decades in fashion, film+television, and the entertainment industry eventually fueled her interest in communications. She has several years of experience as a brand, marketing communications, and public relations strategist. She began as a generalist and most often works with lifestyle, cannabis, startups, and women-centric clients. She has an affinity for equity, inclusion, and wellness after studying non-plant medicine shamanism, Reiki, and Voice Dialogue.
Marcy Clark specializes in positioning clients as experts as well as securing media for products and services that are sustainable and ethical. With 18 years of experience she focuses on storytelling and helping her clients be of service. Her clients have been seen in TIME, The New York Times, The Washington Post, NPR, Harper's Bazaar, Vogue, Goalcast and much more.
As Founder and Chief Storyteller of Triple Bottom Why, Marissa Feinberg is a publicist, marketer, and brand storyteller with a passion for championing new ideas and connecting people. Marissa's "triple bottom why" philosophy aligns her clients’ Whys with their organizations and audiences, which also highlights values, supporting the triple bottom line: people, planet, and profit. Prior, Marissa co-founded Green Spaces NY, acquired by MissionHUB, becoming Impact Hub NYC.
Teresa Bigelow is founder of Spiral5 and an international public relations consultant for innovation, culture, and alternative health & lifestyle. Over 9+ years, she’s worked with more than 50 clients to help tell their diverse stories in the media — from music streaming to psychedelic therapy to mobile technology. She has been featured in Forbes, Thrive Global, and was recognized as a 2018 PR News Rising Star Under 30. As a writer covering women's sexuality and leadership, Teresa has contributed to Allure, Entrepreneur and Salon.
Tracey Zeeck founded Bumbershoot PR in 2009. She is an Oklahoma City-based publicist, communications professional and published children's book author. She helps brands and organizations reach regional markets, and works with clients who aim to make the world a better place.