DO-IT-YOURSELF PR MASTER CLASS
For Purpose-driven Founders, Leaders, Startups & Communities
LEARN TO SECURE PRESS COVERAGE & LEVERAGE RESULTS
TAUGHT BY MARISSA FEINBERG,
AN ENTREPRENEUR, PUBLICIST, AND
BRAND STORYTELLER…
Marissa Feinberg earned a Public Relations degree from the renowned S.I. Newhouse School of Public Communications at Syracuse University. However, when she started a company, she realized the PR process for purpose-driven organizations and leaders was different than anything she anticipated. Learning by doing, and achieving results, she learned how to earn media for emerging brands and leaders. Leveraging the power of PR, she grew the momentum for her company to become acquired, and now she wants to help others do the same.
Since starting her consulting practice in 2016, Marissa has learned a great deal and earned results for her clients she didn’t think were possible. Most recently, she has served as a fractional PR & Brand Director for Nushama Wellness, generating nearly 150 stories in two years, including features in The New York Times and The Wall Street Journal, supporting them to become one of the nation’s leading brands in psychedelic therapy, and positioning their co-founders as go-to media sources.
ONLINE COURSE SCHEDULE
6-8pm ET - Week’s Content
8-9pm ET - Coaching Circle, Q&A
WEEK 1, 11/27 - INTRO TO PR
PR Basics, Leverage Storytelling Value to Meet Business Goals, Engage the Media and Create News, Hack Your PR Plan, Integrate Brand Storytelling
WEEK 2, 12/4 - PREPARE YOUR STORY
Learn How to Create the Story Building Blocks You Need for Your Launch: Brand Story, Founder Story, Press Release, Target Verticals, Electronic Press Kit
WEEK 3, 12/11 - OUTREACH STRATEGY
Narrow and Identify Your Target Media, Build Media Lists, Narrow Media Lists, Craft Story Angles, Prepare Your Pitches, Learn Best Practices for Pitching
WEEK 4, 12/18 - REFINE & READY TO START
Finalize Materials to Present and Gather Feedback, Update Materials with Guided Support in Real-Time, Ensure All Infrastructure is Ready for to Launch
WEEK 5, 1/8 - PERSIST & EXECUTE
Follow Up Strategy, Execution Tactics, Etiquette for Working with the Media, Preparing for Interviews with Research, Staying Connected & Resourceful
WEEK 6, 2/5 - LEVERAGE PR RESULTS
Measuring PR Value, Amplifying News to Your Communities and Potential Investors, Integrating PR Wins Throughout Communications
SUCCESS STORIES
$10 Million Raised
“As my company was looking for Series B funding, we had to show investors that Carpooling.com (acquired by BlaBlaCar) was a tech company with tremendous potential. Marissa's class and private coaching was instrumental in helping me reach out to top-tier media with the right tone and story angles. We got coverage in The New York Times, FastCompany, and Forbes, within just a couple of months. And we got funded, successfully raising $10mm from Daimler.”
- Odile Beniflah, Carpooling.com (now BlaBlaCar)
NUSHAMA WELLNESS
~150 Media Stories Earned
Marissa currently serves as a fractional PR & Brand Director for Nushama Wellness, generating nearly 150 stories in two years, including features in The New York Times and The Wall Street Journal, supporting them to become one of the nation’s leading brands in psychedelic therapy, and positioning their co-founders as go-to media sources. They have now treated more than 1500 people with over 6,000 ketamine therapy journeys for mood disorders. She has also worked with their Chief Medical Officer, Dr. Steven Radowitz, to become known as the country’s leading ketamine therapy doctor.
ONLINE COURSE
STARTS MONDAY, DEC. 4, 2023
Spots Are Limited — Reserve Yours!
This program normally costs $2,000 per person. As this is a beta version of the online course, the total price will be $1,000. At this price, you will be required to complete feedback surveys and ask questions for clarity. Spaces in this cohort are limited.
