LAUNCH WITH THE POWER OF LEAN STORYTELLING
Plan your launch
in this 6-week course
WEEK 1 - identify your whys
Articulate your "Why" (values, purpose, cause, belief): your personal Why, your organization's Why, and your community's Why. Craft a story you can fully get behind, integrating these Whys, for your new product, service or campaign.
WEEK 2 - WRITE YOUR "NEW" MESSAGE
Message, using Why, How, What & If, your new product, service or campaign. Inspire people with "Why," describe your differentiating value proposition with "How," share details with "What," and the transformation that will occur "If" people engage.
WEEK 3 - CREATE YOUR PR PLAN
Share your story and inspire the world. Identify your best PR approach to launch, crafting a story that resonates, inspired with Why. Leave with a PR plan that will make others as motivated about your work as you are.
WEEK 4 - LEARN LEAN MARKETING
Make the biggest impact with the leanest resources. Assess your marketing channels and select your focus. Setup infrastructure to engage audiences with measurement and tracking. Share your story effectively within your resources.
WEEK 5 - GET SOCIAL
Engage and grow your core following and community, focusing on your best channels. Learn the basics of Facebook and Instagram advertising. Build buzz and momentum for your campaign that aligns with marketing and growth.
WEEK 6 - inspire ACTION
Ensure the pathway to results is clear and inspiring. Create clear calls to action across your materials, while integrating your Whys. Use this approach throughout your new product, service or campaign touch points. Execute this work across your plan for the best results possible.
BONUS! GROUP SESSION
Your questions, asked and answered! This session will be optional for participants who want additional support. This will be a working session where we open laptops, share progress and break any remaining barriers.
Join us if you are gearing up to launch a new product, service, or campaign this season. Please be an intermediate or advanced storyteller as we move quickly through strategy and execution.
Marketers, Publicists, Brand Builders
Biz Dev + Sales Professionals
Startup Team Members
Leaders of All Kinds
WHEN / Where
NEXT ROUND TBD
After each week's session, you will assign yourself tasks to drive your work forward. Please block out
time for yourself, to put these lessons into action, outside of scheduled course time.
ABOUT THE INSTRUCTOR
Marissa Feinberg, Chief Storyteller of Triple Bottom Why Consulting, will be teaching this course, filled with many of the core principles of her work. Marissa is a marketeer, brand builder, digital maven + media whisperer with a passion for championing new ideas and connecting people. Marissa raises the profile of her clients, developing the platform for them to achieve their goals, whether they are raising awareness or capital.
Marissa's "Triple Bottom Why" philosophy aligns her clients' Whys with their organizations and audiences. Identifying Why also highlights values, supporting the triple bottom line: people, planet, and profit.*
Marissa's clients have been featured in The New York Times, BBC World, Bloomberg, Fast Company, Entrepreneur, Inc., Forbes, and NBC, among countless others.
Most recently, Marissa served as Vice President, PR & Marketing, of MissionHUB, a network of Impact Hub coworking campuses in San Francisco, Berkeley, New York City, and Washington D.C., as well as the SOCAP Conference for impact investors. Previously, Marissa co-founded Green Spaces NY, acquired by MissionHUB, becoming Impact Hub NYC.