articulate your why
*MASTER CLASS*
As we approach the New Year, join this program that dives deep to articulate your Why — for yourself, your brand, and your audience. Leave this program with new messaging to integrate across your storytelling, whether you are strengthening your brand story, crafting your personal narrative, or pitching different audiences.
I recently shared this method with the NYU Startup School to support entrepreneur pitches, NYU Tandon School of Engineering for product-market fit, and WE NYC for brands connecting to different audiences.
Articulating your Why is the foundation for solid storytelling, translating your vision into a story that resonates. A stronger story will empower your brand to better connect with your audience. Finding your personal Why will make you feel more connected to your work, elevating your inspiration for the New Year.
Week 1 - YOUR PERSONAL why
“There’s something that makes him/her tick,” is what we think when we interact with a passionate person. Inspired people attract others to be part of their vision and story. Through guided exercises, learn to articulate your personal Why and stay connected to it, elevating your inspiration for the New Year.
WEEK 2 - YOUR BRAND’S WHY
Knowing and articulating your brand’s purpose is critical. Leadership and team members that keep their eyes on the Whys stay inspired and motivated, attracting core communities. Through interactive exercises, learn to be one of the people who can articulate your brand’s Why, a fundamental building block for your brand story.
WEEK 3 - YOUR AUDIENCE’S WHY
This is the most important Why! How are your audience’s Whys aligned with yours and your mission’s? How can you best connect your story to your audience? We will map our communities and their respective Whys. We will test these Whys between classes, getting outside feedback.
WEEK 4 - test + PIVOT YOUR WHYS
Now that you have identified your Whys and audiences, you have developed a test for your narrative. Bring your updated Whys for a final presentation. When you finish articulating and testing your Whys, you have the foundational work for solid storytelling, and a method to pivot in the future.
WEEK 5 - INTEGRATE YOUR WHYS
Strengthen your brand story, craft your personal narrative, and integrate your Whys for storytelling across audience channels. Bring your work to the final class for feedback. Connect and engage audiences, winning their support to make the impact you want to see in the world, by storytelling with Why at your brand touch points:
LinkedIn Bios
Marketing Campaigns
Public Relations
Product-Market Fit
Product Promotions
Sales Pitches
Social Media
User Experience
Web Design
Advertising
Audience Targeting
Business Strategy
Brand Messaging + Story
Client Meetings
Creative Direction
Email Campaigns
Investor Decks
Landing Pages
WHO
This program welcomes:
Entrepreneurs
Social Innovators
Change Makers
Marketers, Publicists, Brand Builders
Biz Dev + Sales Professionals
Startup Team Members
Leader of All Kinds
TESTIMONIALS
"I found an immediate value return in Marissa's Why discovery work. Marissa's questions made easy for me to contemplate and articulate my values, digging deep to capture my inner Whys. Seeing the parallels between my own Why, my company's Why, and my customer’s Why, was fascinating and enlightening — I always felt the connection, though this reinforced the relationship. Marissa worked with me to tie these pieces together into a cohesive story that resonates. I even used the results of our session in conversations with two clients very next day!"
GREG IORIO, FOUNDER, CONDOR CONSULTING
"One of the greatest ways that Marissa adds value is by getting the client to establish their story by figuring out their Why, How and What. With this foundational work, I was able to publish my first book and gain media attention before and after the launch. I had many aha moments that led to the ultimate establishment of my coaching and speaking business. In addition, through Marissa’s programs, I gained clarity around why I wanted to pursue a speaking career, my specific areas to focus and continue to get different perspectives on how to execute each idea in building my platform."
MELLANY PAYNTER, AUTHOR, SPEAKER, ENTREPRENEUR
TEACHER
As Founder and Chief Storyteller of Triple Bottom Why, Marissa Feinberg is a marketer, brand storyteller, digital maven and media whisperer with a passion for championing new ideas and connecting people. Feinberg raises the profile of her clients, developing the platform for them to achieve their goals, whether they are raising awareness or capital. From Fortune 500 companies to seed-stage organizations, Feinberg's clients have been featured in The New York Times, BBC World, Bloomberg, Fast Company, Entrepreneur, Inc., Forbes, and NBC, among countless others. Prior, Feinberg co-founded Green Spaces NY, acquired by MissionHUB, becoming Impact Hub NYC.
ARTICULATE YOUR WHY,
THE FOUNDATION FOR STORYTELLING
Whether you are a natural champion of ideas and organizations you love, or you are looking for a fresh perspective, I have a simple formula to support your inspiring storytelling. When we believe in something or someone, we become their best champion because we are inspired to share their narrative. When we unlock the right message, our ability to create even more champions is endless.
STAY CONNECTED IN TIMES OF CRISIS
Learn tools and tactics for maintaining your connection to your Why, even when times are tough.
Q&A
Do I need prior experience to join the Master Class?
You do not need prior experience. Simply come with an open mind! This class will guide you with tools and resources to articulate your Why.
Should I join the Master Class if I already know my Why?
This is up to you! Some people like to rethink and reconnect with their Why for the New Year. Others appreciate the opportunity to test their audience Why with a group and have peer support.