Meet the Founder

Advancing new ideas and connecting people, Marissa Feinberg is the Founder of TBW, a boutique PR firm grounded in her "triple bottom why" TM method that aligns her clients’ Whys with their organizations and audiences. Identifying Why highlights values, supporting the triple bottom line: people, planet, and profit. Her boutique advisory offers storytelling in sectors ranging from social and environmental impact to mental health and wellness.

Marissa raises the profile of her clients, building the platform for them to achieve their goals, whether they are raising awareness or capital. From Fortune 500 companies to Series A startups, Marissa and her clients have been featured in The New York Times, TechCrunch, Mashable, BBC World, Bloomberg, Fast Company, Entrepreneur, Inc., Forbes, and NBC, among innumerable others.

Marissa recently served as PR & Brand Director for Nushama. With her guidance, the organization went from idea to inception to one of the nation’s leading ketamine therapy brands, earning 200+ unique news stories, including full feature stories in The New York Times, The Wall Street Journal, and Good Morning America.

Prior to this, Marissa is known for co-founding Green Spaces NY, the first coworking and events space in NYC for social entrepreneurs, which was acquired and became Impact Hub NYC. For this work, Marissa has been recognized by Gotham Magazine’s “The List” and profiled in Mashable, Crain’s, Forbes, Triple Pundit, and NY1, among many others. Marissa also featured many of these organizations in her Forbes blog. Marissa subsequently served as Vice President, Marketing + PR, of MissionHUB, the acquirer network of Impact Hub coworking campuses in San Francisco, Berkeley, New York City, and Washington D.C., as well as the SOCAP Conference for impact investors.

As her startup was widely featured in the media, and Marissa developed a passion for generating awareness for people and organizations that aligned with her values, she decided to launch Triple Bottom Why after her acquisition, supporting organizations through the power of storytelling as a growth strategy. From social design to coworking and psychedelic therapy, Marissa specializes in educating and building new markets.

In her spare time, she founded Psychedelics for Climate Action (PSYCA), converging her work in psychedelics and environmentalism. PSYCA is now a community of 13,000 people raising and expanding consciousness to discover pathways through the climate crisis, earning150 news stories. Most notably, this work has been featured in forums such as The New York Times Climate Forward, SXSW, and The Guardian.

Marissa also works with Connected Leadership, the groundbreaking program for psychedelics, leadership, creativity, and decision-making led by regenerative economics professors as part of an IRB-approved study with the University of Maryland, featured in The New York Times, The C.E.O.s Are Tripping. Can Psychedelics Help the C-Suite?

Marissa also represents Mission to Live Foundation, (formerly “Mission Within Foundation”) founded by Martín Polanco, MD, North America’s leading ibogaine doctor for 25 years, to be featured in Lucy Walker’s forthcoming film, alongside CEO Jay Kopelman, a former veteran, NYT bestselling author and business leader who just raised $3M since going from participant to president approximately one year ago (press coverage).

Marissa frequently gives “Articulate Your Why” talks and speaks about marketing and brand storytelling for startups and social enterprises for the Social Venture Circle and NYU Entrepreneurial Institute, among others. Marissa graduated from Syracuse University S.I. Newhouse School of Public Communications with degrees in PR and marketing. She serves on the board of Green Map System and as an advisor to The Predistribution Initiative.