About Us
Triple Bottom Why PR is a boutique communications agency dedicated to helping values-driven startups, social innovators, and thought leaders tell their stories. We believe purpose-driven communications in climate, consciousness, and mental health can help bring balance to our world. When stories align with values, they become powerful tools for positive change and organizational growth.
Our “Triple Bottom Why”™ philosophy supports people, planet, and profit—helping clients clarify their purpose (“why”), connect with audiences, and achieve both awareness and capital-raising goals.
The Role
We’re seeking a dynamic Impact Communications Associate to help us bring bold ideas to life and amplify voices shaping a better future. If you’re a curious, mission-driven communicator who loves narrative and connection, we’d love to hear from you.
You Might Be a Great Fit If You…
Bring a collaborative spirit and can-do attitude
Have experience in journalism and/or marketing communications
Are tech-savvy (Google Workspace, Canva, email platforms, CRM)
Use AI tools (e.g., ChatGPT, Claude) ethically and creatively
Are passionate about or curious about mental health, climate action, psychedelics, or consciousness
Are organized, detail-oriented, and responsive in fast-paced settings
Communicate clearly with strong writing, editing, and proofreading skills
Are eager to learn and contribute to meaningful work
Show up professionally—with warmth, accountability, and presence
What You’ll Do
Learn and apply the Triple Bottom Why™ methodology as a storytelling tool
Support the founder across PR strategy, brand development, and marketing
Write compelling pitches to secure earned media placements
Coordinate press interviews and track coverage/results
Interview clients; draft articles, interviews, or profiles
Research aligned journalists, podcasts, speaking opportunities
Prepare submissions for speaking engagements or awards; create client case studies using established templates
Write/edit newsletters, recap emails, social posts
Source imagery/visual assets for campaigns
Occasionally co-organize media events or attend local client site visits (NYC area)
Assist with agency communications—updating website content or supporting social/influencer projects is a bonus!
Logistics & Compensation
Job type: Part-time contractor/freelancer (1099 role)
Location: Within 1–2 hours of NYC; able to support occasional in-person events
Hours: 6–12 hours/week to start; potential to grow into a full-time role
Education: Bachelor’s in journalism or communications preferred (or comparable experience)
Pay: 40/hour based on experience
Schedule: Flexible; manage your own time as an independent contractor
How to Apply
If this resonates with you, please send your resume to marissa@triplebottomwhy.com. Cover letters are welcome but not required—just show us your voice!
Triple Bottom Why PR is an equal opportunity organization that values diversity in all forms. All qualified applicants will receive consideration without regard to race, gender identity/expression, age, religion, ability status, or background.
Let’s tell stories that matter.
About TBW Founder Marissa Feinberg:
Advancing new ideas and connecting people, Marissa Feinberg is Founder and Chief Storyteller of Triple Bottom Why. Marissa's "triple bottom why" TM method aligns her clients’ Whys with their organizations and audiences. Identifying Why highlights values, supporting the triple bottom line: people, planet, and profit. Her boutique advisory offers storytelling in sectors ranging from social and environmental impact to psychedelic health and wellness.
Marissa recently served as fractional PR & Brand Director for Nushama, driven to heal a growing mental health crisis through the evidence-led power of neuroscience. To humanize medicine, Nushama provides sustained relief from depression, anxiety, addiction, and trauma-induced mood disorders with ketamine-assisted psychedelic therapy. Marissa has worked with the organization from idea to inception, supporting their awareness efforts to become the nation’s leading ketamine therapy brand in two years, earning 200+ news stories.
Marissa is known for co-founding Green Spaces NY, the first coworking and events space in NYC for environmental and social entrepreneurs, which was acquired and became Impact Hub NYC. For this work, Marissa has been recognized by Gotham Magazine’s “The List” and profiled in Mashable, Crain’s, Forbes, Triple Pundit, and NY1, among many others. Marissa also featured many of these organizations in her Forbes blog. Marissa subsequently served as Vice President, Marketing + PR, of MissionHUB, the acquirer network of Impact Hub coworking campuses in San Francisco, Berkeley, New York City, and Washington D.C., as well as the SOCAP Conference for impact investors.
As her startup was widely featured in the media, and Marissa developed a passion for generating awareness for people and organizations that aligned with her values, she decided to launch Triple Bottom Why after her acquisition, supporting organizations through the power of storytelling as a growth strategy. From social design to coworking and psychedelic therapy, Marissa specializes in educating and building new markets.
Marissa raises the profile of her clients, building the platform for them to achieve their goals, whether they are raising awareness or capital. From Fortune 500 companies to Series A startups, Marissa and her clients have been featured in The New York Times, The Wall Street Journal, and Good Morning America, among innumerable others.
Evolving her focus from social and environmental impact to psychedelics in recent years, Marissa felt conflicted until her client Shaun Paul, CEO of regenerative agriculture social enterprise Ejido Verde, said, “Environmental problems are human problems—it’s the humans who are destroying the planet.” In April 2023, Marissa started convening communities at the intersection of climate and consciousness.
She recently founded Psychedelics for Climate Action (PSYCA), a community of 13,000 people raising and expanding consciousness to discover pathways through the crisis. Participants have mainly been sourced from her network, cultivated from years of hosting environmental and socially conscious events at Green Spaces and Impact Hub NYC, and the momentum for the organization is growing, with nearly 100 news stories since January 2024. Most notably, she spoke at The New York Times’ Climate Forward to host the Changemaker discussion, “Can psychedelics help address climate change?” and SXSW on, “How Psychedelics Can Accelerate Climate Action.”
Marissa frequently gives “Articulate Your Why” talks and speaks about marketing and brand storytelling for startups and social enterprises for the Social Venture Circle and NYU Entrepreneurial Institute, among others. Marissa graduated from Syracuse University S.I. Newhouse School of Public Communications with degrees in PR and marketing. She serves on the boards/advisories of Green Map, The Predistribution Initiative, Ecodeo, Entertainment for Change, and The Artist Co-op.