Whether you are a natural champion of ideas and organizations you love, or you are looking for a fresh perspective, I have a simple formula to support your inspiring storytelling.
Building on the work of Simon Sinek, my "Triple Bottom Why" philosophy brings your personal Why into alignment with your organization and audience. Identifying Why also highlights values, supporting the triple bottom line: people, planet, and profit.
I have long wanted to create a comprehensive DIY guide to public relations for startups. In the spirit of entrepreneurship, here is my minimum viable chapter! Please get in touch if you have questions, thoughts, ideas, or want to work together. I hope my philosophy supports you in your journey to do what you love.