PR FOR STARTUPS +
When we believe in something or someone, we become their best champion because we are inspired to share their narrative. When we unlock the right message, our ability to create even more champions is endless.
For entrepreneurs, social innovators, and startup team members of various levels, this class is for you. Whether you want to strengthen your storytelling, or learn how to leverage PR to meet your goals, join this 90-minute, online crash course.
START WITH BASICS
Why do PR in today's digital age? What is PR exactly? Who can do PR? What will the media write about? What makes a good news story?
LeVERAGE STORYTELLING VALUE
What is the goal of PR? How do I leverage press coverage to achieve my goals?
How can PR help my organization?
engaging the media
How do I create news? How do I build and maintain relationships with the media? What is the right etiquette?
hack your PR PLAN
How do I create my first PR plan? Who is my target media? How do I craft my message? What is my elevator pitch for the media?
Integrate BRAND STORYTELLING
How do I build an inspiring brand story?
What makes a good personal story?
How do I better speak to my target audience?
As we have seen in 2016, people have the ability to tell stories of all kinds that shape behavior and action. Let's harness the power of our own storytelling, take back the narrative, and make the change we want to see in the world.
Tuesday, March 7, 2017
6:00 p.m. - 7:30 p.m. PR 101
7:30 p.m. - 8:00 p.m. Q&A (participation is optional)
Registrants will receive online access.
“As my company was looking for Series B funding, we had to show investors that carpooling.com was a tech company with tremendous potential. Marissa's class and private coaching was instrumental in helping me reach out to top tier media with the right tone and story angles. We got coverage in The New York Times, FastCompany, and Forbes, within just a couple of months. And we got funded, successfully raising $10mm from Daimler.”
- ODILE BENIFLAH, CARPOOLING.COM
ABOUT THE INSTRUCTOR
As Chief Storyteller of Triple Bottom Why Consulting, Marissa Feinberg is a publicist, marketer, and brand builder with a passion for championing new ideas and connecting people. Marissa raises the profile of her clients, developing the platform for them to achieve their goals, whether they are raising awareness or capital.
Building on the work of Simon Sinek, Marissa's "Triple Bottom Why" philosophy brings her client's Why into alignment with their organization and audience. Identifying Why also highlights values, supporting the triple bottom line: people, planet, and profit.*
Marissa's clients have been featured in The New York Times, BBC World, Bloomberg, Fast Company, Entrepreneur, Inc., Forbes, and NBC, among countless others.
Most recently, Marissa served as Vice President, PR & Marketing, of MissionHUB, a network of Impact Hub coworking campuses in San Francisco, Berkeley, New York City, and Washington D.C., as well as the SOCAP Conference for impact investors. Previously, Marissa co-founded Green Spaces NY, acquired by MissionHUB, becoming Impact Hub NYC.