CASE STUDY 1: tech for good
German-based company seeks awareness in business and technology media, making the case for investment in this ride-sharing platform to expand to the United States.
PR COACHING >> AWARENESS + $10MM CAPITAL RAISE
“As my company was looking for Series B funding, we had to show investors that carpooling.com was a tech company with tremendous potential. Marissa was instrumental in helping me reach out to top tier media with the right tone and story angles. We got coverage in The New York Times, FastCompany, and Forbes, within just a couple of months. And we got funded, successfully raising $10mm from Daimler.”
- ODILE BENIFLAH, CARPOOLING.COM
CASE STUDY 2: TECH + ARts Innovation
On the heels of a successfully funded Kickstarter campaign, husband-wife actor team creates app to change the way actors audition. Seeks PR infrastructure, social media, creative & media outreach for users.
BRAND POSITIONING >> MARKET READY
PR >> FEATURE STORY + USER ACQUISITION
CASE STUDY 3: SOCIAL INNOVATION,
CORPORATE SOCIAL RESPONSIBILITY
Japan + NYC-based company seeks awareness in US market through traditional media, online community, retail events, and partnerships, raising the profile of social design and its jewelry for a cause.
PR >> STORIES ABOUT CELEBRITIES,
WITH PRODUCT AT GOLDEN GLOBES
PARTNERSHIP MARKETING >> 350-ORG online community, $100K annual sales
CASE STUDY 4: CLEAN TECH + EDUCATION
Leading education training company seeks media exposure to make the case to investors for funding.
PR >> SERIES B COMPLETION
(ACQUIRED BY KAPLAN CLEANTECH)
CASE STUDY 5: ENVIRONMENTAL + SOCIAL ENTREPRENEURSHIP
Coworking + events space for social innovators seeks to raise its media profile to attract members, partners and investors.
PR >> GOALS :: MARKETING, REVENUES, PARTNERSHIPS
(ACQUIRED BY MISSIONHUB)
Case Study 6: SOCIAL IMPACT,
IMPACT INVESTING, SOCIAL INNOVATION
MissionHUB, a network Impact Hub campuses, as well as the Social Capital Markets Conference (SOCAP) for impact investing, seeks to create brand architecture for a clear story, promote its businesses for corporate value, and raise its media profile for fundraising.