Join Our Upcoming Talk at NYU's Innovation & Technology Forum Monday, Nov. 13, 12:30-2pm / by Marissa Feinberg

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Marissa Feinberg, Founder of Triple Bottom Why, is honored to be a guest speaker for first-year engineering students, taught by David G. Lefer, Director of the Innovation and Technology Forum, Industry Professor. Join us at the Pfizer Auditorium in 5 MetroTech Center. This event will take place Monday, Nov. 13, 12:30-2pm and is open to the Triple Bottom Why community - there is no cost to attend and no RSVP necessary. 

The goal of this course is to teach students how to create great ideas. In the process they will learn the fundamentals of invention, innovation, and entrepreneurship (i2e), the School of Engineering’s core tenets. Students study elements of design thinking, principles of inventive problem solving such as TRIZ, and the Lean Startup methodology to create new technology. Throughout the semester, students will collaborate in teams to find and solve an important problem, which they will present as their final project.

For students, our "Triple Bottom Why" philosophy brings a founder's Why into alignment with their organization and audience. Identifying Why also highlights values, supporting the triple bottom line: people, planet, and profit. Marissa will share the Triple Bottom Why methodology as a way to use lean storytelling methods for entrepreneurship. Thank you to Professor Lefer for inviting us to participate.